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Client: Bisbank
Tasks: Development of key strategic blocks and rebranding
Bisbank, with its broad network of branches, uses visual identity and strategic thinking as key drivers of customer experience. During a period of transformation, the bank required the development of key strategic foundations and the unification of its brand assets. This became the focus of Monami ADV’s work, aimed at delivering the most impactful and profitable solutions.
The project began with the strategic phase, during which we defined the bank’s core values, mission, vision, and tone of communication.
Before defining the scope of design tasks, it became clear that all elements of the visual identity needed to be unified into a single system to avoid inconsistencies in fonts, colors, and overall visual language.
As a result, Monami ADV developed a brand book that systematized the bank’s identity. It included:
A cohesive logobook with primary and secondary logo versions, as well as clear rules for logo usage.
A refined brand mascot — a squirrel — with defined core poses and detailed guidelines on its application and color schemes.
A custom-designed pattern adapted for use across multiple formats.
Visual brand guidelines covering physical branches, business documentation, digital products, and corporate clothing.
