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Client: Sariyer
Tasks: Rebranding, Positioning, Packaging Design
Oguz Holding, a leading beverage producer in the Turkish industry, approached Monami ADV to develop positioning, rebranding, and packaging design for 3 product categories of brand Sarıyer: sparkling sweet water, lemonade, and mineral water.
To unite consumers of different ages, genders, and backgrounds, while supporting the national idea of unity, we developed the brand platform “One of Us.” Sariyer products are part of a community where everyone can be identified with the brand and give their own meaning to the moments of consumption.
The Monami ADV team refreshed the logo in line with the developed positioning. The sun in the new logo symbolizes unity. The waves represent water and thirst, which is an essential association for the beverage category. The sea refers to the brand’s geographic origin — the Sariyer district in Istanbul — and becomes a collective symbol of Turkey’s four seas. A seagull completes the composition, adding the necessary dynamism.
The updated design was developed for the following product categories:
- sparkling sweet drinks: aluminum can, PET bottles of various sizes, and glass bottles;
- lemonade: PET bottles;
- mineral water: glass bottles.
Minimalism enhances the updated logo and makes it instantly recognizable on the shelf, effectively working to increase brand awareness.
